fxnetworks.com
FX is a great cable TV network that offers a wide variety of content, including dramas, comedies, and movies. The network has a star-studded lineup throughout the day, with interactive programming that is designed for an audience who wants to have a more engaging viewing experience.
The success of FX can be measured through the launch of FX Plus and FX Now, which make it one of the most popular television channels across the United States and Canada.
Rebranding is its key to success
FX's marketing taglines usually follow vision-boarding techniques instead of accurately reflecting the content. However, this isn't the case with FX Networks' "Fearless." The slogan represents the network's line-up and its fearless attitude. FX Networks has had difficulty in the past with slogans, but in 2013 they changed their slogan to "Fearless." This change symbolized FX Networks' willingness to take risks and break boundaries. Their long slog has helped them become one of today's most innovative networks and offer viewers something new and exciting - something that "The Simpsons" doesn't always offer.
Diversifying Networks for tailor-made content
In the 1990s, most channels had a single channel under the same banner. That changed with the arrival of high definition channels, which were influenced by the arrival of streaming networks. That's why you can find FX on cable, on satellite network and on streaming services. You don't have to pay a hefty sum for cable TV when you can easily watch FX through various streaming services.
Disney ownership will strengthen the depth
A lot of discussion has taken place about whether Disney's acquisition of Fox Group will result in the transformation of FX into a global streaming giant. However, I do not believe that Disney would present FX as its key independent asset when it already has Hulu, Disney+, and Movies Anywhere. With Hulu, it competes with Netflix and Amazon Prime Video. With Disney+, it is looking to establish a stronghold in the streaming market and if bundled with any network, FX Networks can make the service look amazing.
John Landgraf announced this past month that FX's content including its streaming programming will be available on Hulu right after it has been airs on television. FX Network includes FX for a younger audience, FXX for comedy-oriented audience and FXM as the all-movie channel.
History
FX Networks has been interacting with users for many years now. You can obviously remember Tom Bergeron streaming from his studio/apartment in New York back in the early internet days. That was a groundbreaking bit of content on a channel where old movies and television shows had plagued the network. Can you believe it? An entire decade with just a handful of notable content and rest just a showreel of past content? Me neither. Which makes us wonder how FX Networks was able to turn its fortunes around?
After a successful run on FX with the drama show "The Shield," the channel took the independent creative path by producing more critically acclaimed series including "Anger Management" and "It's Always Sunny in Philadelphia." After Disney completed the acquisition of FX Networks in a larger deal, the network became ABC's sister branch.
Design
The website FX Networks seems to be very engaging and user-friendly. Its simple video banners with "impactful display" make scrolling entertaining, while the subtlety on the home page adds to the appeal. I especially like the minimalistic approach taken on the website. Want to see something which you wouldn't usually find on a streaming site? Just scroll down till you reach "My List" - the minimal movie titles GIF is one of my favorites.
The website has a dark pattern, with banners that complement the backdrop. Its homepage has a main banner with slider options and a constant CTA button which reads "Watch Now?" It is followed by content segregation via categories such as "Featured?", "Movies?", "Latest Episodes?", "Disney+?" subscription plug for obvious reasons, and "My List?"
Although the website's "Browsing Section" is one of the few things that I don't find astonishing, it nonetheless has five major subcategories - "Originals", "Movies", "Holiday" and "Hero Collection" and also "Also Streaming". Sorting the content as it is based upon its type means that choosing what you want to watch can often feel like a task.
Content
Over the past two decades, FX has been able to become one of the most successful cable networks in the US. This is mostly due to its innovative approach to content creation, which has led to major success with shows such as ?The Strain?, ?Fargo?, ?Sons of Anarchy?, ?The Americans? and ?Justified.?
Some of the most notable content on the network includes American Horror Story, American Crime Story, The Americans, Archer, Anger Management, Baskets, Atlanta, Better Things, The Comedians, The Bridge, Fargo, Justified, Feud, Married?, Mr. Inbetween?, Mayans MC, Saint George, Partners*, Snowfall*, The Strain*, Taboo*, Tyrant* and Trust*. Among these shows, Sons of Anarchy was the biggest hit with 4.654 million viewers. There were five discontinued shows which had 1m+ viewers (Justified*, Anger Management*, The Bridge MC* and The Feud). Presently there are five shows which have 1m+ viewers (American Horror Story*, Taboo*, Mayans MC*, American Crime Story*, and Fargo*)
Desktop/Mobile experience
FX Networks is not as rigid as its big brother Fox and thanks to its acquisition by Disney, it has become more accessible. There are many ways in which you can stream the FX channel. You no longer need to commit to a cable or satellite network and can enjoy its stellar content via streaming services such as Hulu - which makes the FX viewing experience diverse.
Discussing the website's interface and viewing experience, you are given a 30 second clip for each episode which can be used as a trailer. The video-watching quality on the website left much to be desired, however I did not detect any issues. You can stream from your laptop or smartphone via various platforms such as Hulu + Live TV, Fubo TV, Sling TV, and AT&T Now.
Plans & Pricing with Compatibility
FX Networks can be viewed via different methods, including Pay TV, Satellite, or streaming services. If you do not have cable or satellite, there are other ways to access FX shows without spending a lot of money.
Hulu with Live TV offers $40 per month for access to its library of TV shows, movies and original content. This service is compatible with Roku, Google Chromecast, Apple TV, Amazon Fire Stick and Fire TV, as well as gaming consoles such as Xbox One and Xbox 360.
Sling TV offers a variety of packages starting at $25 a month. It supports viewing on Oculus Go, Roku, Google Chromecast, Apple TV, Amazon Fire Stick and Fire TV as well as gaming consoles such as Xbox One and Xbox 360.
Fubo TV offers a great way to get access to your favorite streaming content on many different devices, including Roku, Amazon Fire, Android TV and Apple TV.
YouTube TV is a new streaming service that costs $49.99 per month and its features include support for Google Chromecast, Roku, Android TV, Apple TV, Xbox One, iOS, and Android devices.
, and more
AT&T has now introduced a range of new plans that support Roku, Google Chromecast, Apple TV, Amazon Fire Stick and Fire TV, iOS and Android devices. These plans start at $50 per month for unlimited talk and text and 3GB of LTE data.
Suggestions I have for FX Networks
I cannot offer much commentary except to say that the media on the website can be improved. I believe that Disney should work to improve the video viewing experience on the website.
Conclusion
Unlike other channels that are just available via Cable or Satellite TV networks, FX is a multiple platform and compatible device streaming service that begs to differ. You can stream it via multiple platforms and also include it as a part of a plan which suits your needs. FX is efficient and works well with most devices.
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