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WilliamHill Free: Everything you need to know (Updated 2022)

William Hill is one of the oldest and most respected betting companies in the world. Its markets offer bettors a wide variety of opportunities to test their knowledge about different sports. Bettors who enjoy playing mind games with themselves by trying to predict outcomes will love betting on William Hill.


Nicole Sommer
Last updated: Saturday, 09.December 2023
Author Biography
Hello. My name is Nicole Sommer. I am a big soccer enthusiast and do a lot of reserach around the easiest way to watch soccer on TV and online across the whole globe.
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William Hill is a large and comprehensive sports betting company with a global presence. It offers bettors an opportunity to place bets on a wide range of sports on its website. There are more than 35 sports available to bet on, along with eSports betting.
We often see gambling companies initiate their business as a sports-betting company and expand to other lucrative options. However, William Hill began its journey in horse racing and has further expanded to other lucrative options in the world of betting. To date, William Hill is a leader in the horse racing world providing live streaming along with dedicated coverage of horse and greyhound racing using their radio stations. If you win, you won't get an all-inclusive coverage of horse racing events on any betting platforms other than William Hill.

What is William Hill?

William Hill is the most prestigious bookmakers in High Streets around the UK. Based in London, the name ?William Hill? is synonymous with best-in-class betting experience and is revered around the world. Thanks to the enormous exposure, they are able to offer a huge number of markets to their customers.


William Hill was founded in 1934 and acquired by Sears Holding in 1971. It was then acquired by Grand Metropolitan in 1988, followed by Brent Walker in 1989. There have been a lot of controversies surrounding the brand, with tensions between Grand Metropolitan and Brent Walker concerning exaggerated profit depictions at the time of acquisition.

Why should you stream on William Hill?

What makes websites such as Bet365 and Betfair great is that they offer live betting on football matches. William Hill does too, but it also offers a wide variety of other sports. You can stream any fixture you want without worrying about troubled wagering.

In-depth sports coverage

Many bettors are looking to William Hill for information and markets on big football games. They offer 200 different markets on some of the largest matches, thanks to their large network. While they may not have as much coverage of European games involving Eastern European teams, their focus on the English Premier League and other top leagues in Europe makes up for it. If football isn't your cup of tea, you can explore other sports like tennis, basketball, and golf.

Live stream

Many streamers choose to join a network with the intention of watching live streaming games. They are not interested in betting, but do not mind placing a few euros to get comprehensive coverage. William Hill offers live streaming for free, and features sports matches such as cricket, basketball, tennis, and football. If you want to access the live stream, make sure you are logged in.

Betting on eSports

With the rise of video games such as Dota, Counter-Strike: Global Offensive, quite recently Fortnite and PUBG, William Hill has witnessed increased betting activity. Thanks to its comprehensive coverage of eSports, you can have a smooth experience when betting on eSports. In addition, William Hills offers a wide range of virtual sports that you can bet on, including Volleyball, Boxing, Futsal, Pool, Basketball, and Horse Racing. You can choose from a wide range of bets.

Deposit and Withdrawal

William Hill offers a wide variety of deposit and withdrawal options for their customers. These include Visa Debit, Maestro, Mastercard, and Neteller. You can deposit and withdraw money within the limits prescribed by these payment methods. Each has its own limit on withdrawal. However, be aware that processing time may be long when withdrawing or directing an amount in excess of £500 via cash.

Customer Support

If you are a brand as huge as William Hill, you ought to be getting the basics right. William Hill's 24/7 support team assists users through the live chat option. They also have a helpline that is available in five languages. Moreover, you can even access the FAQ page to get answers to the most common questions which don't necessarily require you to call or chat with an assistant. Design Neat and premium are two words I would use to describe William Hill's website. With its dark blue color combination following a dark theme, you get a nice relaxing casino-like ambiance. Its colors aren't the only positives; organized content and an amazing navigation system truly feel premium. As opposed to the betting portals I've reviewed lately, William Hill fits well in the definition of a modern, responsive and intuitive website.


William Hill's header is quite simple and attractive. It includes the signature logo on the left, as well as 10 other options. These include Betting, Vegas, Live Casino, Casino, Games, Scratch cards, Bingo, Poker, Macau and Promotions. On the right-hand side you'll find the Login and Registration panel.

Hero Section

There are slider graphics and supporting texts on either side. The banners are well designed and follow the dark/blue theme which looks amazing. The text is in a white/yellow color combination with CTA buttons following the same pattern. The contrast in color options really makes the design speak to you.


Upon looking at the small thumbnails, it feels as if you are on some premium entertainment streaming site. Below these thumbnails, there is a "Join Now" button. When clicked, this will take you to a page where you will have to register in order to proceed further.


The website's footer doesn't have any additional features or sections which you can access. It has logos of different associations and a banner that reads "When the FUN stops, STOP -" Basically, it depicts the brand's commitment to Responsible Gambling.

Inner Pages

Some aspects of the website felt slightly off; in particular, the color scheme was not consistent and it appeared that the developers had forgotten to update it. This made the menus within the pages look orange and the background become light blue instead of their usual dark color scheme. Suddenly, you start to feel as if you're browsing PC games on an e-Commerce website.


William Hill has a vast betting market with many sports. You have a countless number of options to choose from.

Sports Betting

There are more than 60,000 football matches annually. William Hill's sports section attracts bettors with the reasonable odds and their products keep on enhancing. Bettors would generally find a 5.4% betting margin on football bets at William Hill.

Horse Racing and Greyhounds Betting

William Hill's strength lies in its coverage of horse racing. The company offers live streaming of races as well as detailed information about runners and horses. This allows you to be aware of potential bets before placing them, and there are numerous tabs on the website for accessing this information. Additionally, daily updates on Greyhound races are available from the US, UK, Australia, and Ireland.

Desktop/Mobile experience

William Hill offers a wide range of games on different gaming platforms, including Playtech, Microgaming, WMS, IGT, Evolution Gaming and NextGen. For users of iOS devices, the website offers dedicated apps for each game which allows them to download and stream every game. The experience has been amazing so far, especially with the free app. However, I have noticed that some of the games have separate apps for iOS devices while others have one app that covers all platforms.
Despite its benefits, you may not be able to play poker on your mobile device. In order to do so, you would need to log in from the desktop. If you want to download the app, it is available for both Android and iOS and offers a seamless betting experience. Lastly, the streaming quality is steady without any hiccups. Furthermore, signing up for a subscription also provides some benefits.

Plans & Pricing

If you want to watch live streaming content on William Hill, you are required to place a bet. What?s nice is that there are no processing fees on deposit or withdrawal.

Suggestions I have for William Hill

As far as the footer goes, I see no reason why the developers couldn't take care of matching the aesthetics on the inner pages and adding a few options in that section. That's all I need.


If you want to enjoy a cutting-edge betting experience with live streaming, William Hill is the platform you must check. The markets are good and there is a lot of diversity. They have maintained their reputation over the years by running a tight, no risk betting operation.
Nicole Sommer
Nicole Sommer is a true soccer fan and loyal supporter of FC Arsenal and 1.FC Köln. She plays actively her self as central forward in the women's aquad of TuS Köln in Germany. In her spare time she spends a lot of time online including researching the soccer streaming space. Her research has been published in several online soccer magazines.
Fastest livescore
  • ✓ Fastest goal alarm
  • ✓ Most leagues
  • ✓ Fast scorers info
  • ✓ Quota integration
Other Websites
  • — No livescore
  • — Long delay to the goal alarm
  • — No player info
  • — No odds
Best soccer videos
  • ✓ Instant goal stories
  • ✓ International transfers
  • ✓ Summary videos
  • ✓ All livestreams at a glance
Other Websites
  • — No goal videos
  • — Local TV channels only
  • — No summaries
  • — Often illegal streams
Compact stats
  • ✓ All constellations
  • ✓ Real time game statistics
  • ✓ Live tables
  • ✓ Football predictions
Other Websites
  • — No exhibitions
  • — No player infos
  • — Obsolete tables
  • — Not suitable for betting

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WilliamHill Free: Everything you need to know (Updated 2022).

William Hill is one of the oldest and most respected betting companies in the world. Its markets offer bettors a wide variety of opportunities to test their knowledge about different sports. Bettors who enjoy playing mind games with themselves by trying to predict outcomes will love betting on William Hill.

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